What is SEM- Search Engine Marketing?

What is SEM (Search Engine Marketing? Is SEM the Same as PPC?

If you’re trying your hand at digital marketing, then you’ve probably come across the words SEM (Search Engine Marketing), SEO (Search Engine Optimization), and SEO Marketing. And I bet that like most, you probably thought they were the same thing; after all, they do have the words “Search Engine.” So, are they the same?  If …

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